Selling Education

Pink is at his best with his latest book. What makes it so relevant to education is that he presents sales of services, something we all do in our lives whether it is convincing a class through a lesson, or asking the boss for a raise, or helping a patient understand the need for a procedure. Particularly in the education and health services fields (Ed-Med) as opposed to the manufacturing sector, sales has changed dramatically from the 1950s when the Fuller Brush salesman peddled wares door to door. 

By looking at the history and reputation of selling, Pink explores sales analytically from his ABCs—Attunement, Buoyancy, and Clarity to going from caveat emptor to caveat venditor; to pecha kucha, a new way of presenting Power Point presentations; and to how to be a servant-leader. Like Drive, Pink’s previous book, To Sell is Human is a must read.

This recent article from Mind/Shift How we will learn, "Dan Pink: How Teachers Can Sell Love of Learning to Students," is right on.

Also, listen to this interview with Pink on NPR.